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Why Is That Companies Don’t Trust Their Employees?


Michael Brito By: Michael Brito

A new study/infographic from Mindflash and Column Five explores the question, ‘Are Companies Allowing Employees to Use Social Media in the Workplace?’ Not quite sure how much I trust the data, especially since they call the study an “informal global study”. Here are some key data points that certainly surprise me and sadden me at the same time:

  • 48.3 percent of companies allow all employees access to social networking sites (This is a good start)
  • 27 percent of companies actively monitor employees’ use of social media while at work (I am not sure how I feel about this. Who is monitoring the monitor?)
  • 26.7 percent of companies offer access to social networking sites for a select group of employees (Many companies are doing pilot programs until they can figure out how to scale)
  • 70 percent of all companies completely ban the use of social networking sites at work (Companies like this lack trust in their employees and still live in the command & control environment)
  • 44 percent of companies do not have social media policies in place (Having a social media policy that protects the organization and empowers employees is imperative)
  • 31 percent of companies had to use disciplinary action against employees misuse of social media (A direct result of not having a governance policy that guides employee behavior or a comprehensive training program)

The following is a portion of the infographic (full one here).

About The Author

Michael Brito is the Vice President of Social Media at Edelman Digital. His previous employers include HP, Yahoo!, and Intel where he was responsible for driving consumer social media strategies and programs. You can follow him on Twitter or check out his social media blog.

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