July 26, 2017

Audience Network Pricing Placement by Conversion Quality

November 1, 2016 InsideOffice Staff

Since Facebook’s Audience Network ad platform was launched, they have always been about differentiating themselves from Google Adsense by focusing more on conversions. Recently, they announced that they would start pricing clicks differently depending on where the ad was placed, with the idea that not all clicks are created equal. […]

Using Facebook Posts For Marketing? Your Reach Has Dropped 42%!

June 6, 2016 Staff

According to a study by SocialFlow, publishers and other media companies are seeing a 42% drop in Reach per post on Facebook. ‘Reach’ includes any activity on your posts including sharing, liking and commenting. SocialFlow kept hearing from their clients about Reach declining on Facebook since Facebook launched its new […]