Social Media Is Expected To Increase 50%
By: Bill Ives
As the economy stays down it is nice to see that social media marketing, including blogs, is predicted to increase in 2009 according to Online Media Daily – see Social Media Wins In Marketers’ ’09 Plans. Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study from online marketing resource and vendor-matching tool Junta42. This is consistent with what I have heard from social vendors who say their revenues are holding strong also.
The study said that more than half (56%) of marketing and publishing decision-makers plan to increase their content marketing spending next year. In addition, 31% expressed their intention to increase spending on content significantly, while 25% said they planned to increase it slightly, only 4% of respondents said they planned to decrease spending on content dramatically next year, while 9% said they planned to decrease it slightly.
In terms of most important products/tactics, social media–other than blogs–resonated with 68% of subscribers, followed by e-newsletters/email (60%), blogs (56%), case studies (55%), online video (51%), white papers (46%) and microsites (43%). For the study, 42% of respondents were corporate marketers, 22% were traditional publishers/media, 19% were marketing/advertising agencies, 15% were custom publishers and 3% were association marketers. Within the surveyed audience, 85% make marketing purchase decisions for their organizations.
