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Bloggers Cause Sony To Rethink Their Strategy
By Steve Rubel
Expert Author
Article Date: 2005-11-17
I have to admit that - for no particular reason - I wasn't paying a lot of attention to the whole Sony rootkit blogstorm, though I certainly was aware of it.
InformationWeek does a nice job here of summarizing how bloggers amplified what would have been a PR crisis for Sony - with or without them.
Several journalists have emailed me asking how I would have advised Sony. It's tough when you get into this situation to get out of it without actually altering the cause of the crisis. The real challenge for companies is to prepare for situations like these in advance, which I have explained how to do earlier.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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