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Build In Added Idea Value By Developing Robust Project Objectives
By Lynda Curtin
Expert Author
Article Date: 2004-02-25
Objectives should clearly state what you could expect to experience as a result of implementing the idea. What value will you gain? All of the project work should then be planned to deliver the expected results. It is helpful to keep the project statement visible for the team as objectives are developed. Keep a tight focus.Think at a higher level when developing objectives and you will deliver unexpected added value to the organization.
Be careful not to confuse writing objectives with developing a list of work activities - a to-do list.
Tip: Write objectives in past tense, as if they have already been accomplished. This will help motivate the team members to deliver their project work.
Examples of Project Objectives:
At the end of this project we will have:
Maximized existing production capacity in Europe
Developed new expertise in e-commerce
Launched a new product category 9 months ahead of the competition
Launched an obsolescence plan to minimize write offs
Cannibalized a product line that represents 30% of our revenue
Laid the foundation for phase two and three of this project
Opened up three new customer distribution channels
Increased the technology skills of all of our employees
Broadened our customer base to include Generation Why
Converted to environmentally friendly packaging
Capitalized on the consumer trend of Boomer Panic
Discontinued the bottom producing 30% of our products
Financed the acquisition with existing cash flow
Enabled our customers to communication directly with us 24 hours a day, 7 days a week from anywhere in the world
Reduced our reliance on ad rates set by TV ratings
Take time to develop the skill to write robust project objectives and you will boost your project success rate and add surprising new value to your organization.
About the Author:
Lynda Curtin is an expert ideation facilitator, professional speaker, trainer and author in the fields of business creativity, marketing and speaking. To book Lynda for your event call 818-507-6055 or email info@LyndaCurtin.com For more information on her programs go to www.LyndaCurtin.com
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