If you want to take your business up several levels and start earning the rewards that go with it, this post is for you!
I want to start by sharing the following 2 questions with you. They may seem very similar, but they are worlds apart. They also demonstrate a key difference in the thinking behind average businesses and those businesses that achieve extraordinary results.
Here they are:
- I want this business idea to succeed, what should I do?
- I want to succeed with a business idea, what should I do?
I want this business idea to succeed, what should I do?
The first question starts with the person having already picked their business idea. This may be a great idea or a bad idea. If it’s a bad idea or even an average one, the person asking this question will find answers on how to do the wrong thing, correctly. You can waste a lot of time and money like that. Learning the correct way to market a bad or average idea, which the marketplace isn’t interested in, is pointless. It’s always best to start with a great idea, which is why the 2nd question is a lot more useful.
I want to succeed with a business idea, what should I do?
The second question is a lot smarter. The person asking this question has decided only that they want to develop a great idea, something the marketplace will value. They know that you must ask and answer this question, before you put time and money into figuring out how to market it correctly. Armed with a great idea, if they decide to market it correctly, the sky is the limit.
One of the reasons there are so many business owners out there, working hard and making little meaningful progress, is that they are trying to get people interested in an average or below average idea. It’s increasingly hard for average businesses to survive, let alone thrive.
Why? Because, thanks to Google, in a matter of minutes, I can find 10 providers who will be marginally cheaper or faster than you! So, if your service is based around an average idea, there’s no real reason for me to hire you, buy from you or be interested in you. Yes, if you try hard you may be able to get by from month to month like that, but surely that’s not what inspired you to start your own business? You got by from month to month working for an employer and I bet you worked a lot fewer hours back then too. You wanted something better, which is why you summoned the courage to start a business of your own.
The bottom line: If you want to do better than the average business, (and I hope you do) you must apply above average thinking and take better action.