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Registered Since: 2008-11-06 13:59:42
Profile: Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog.
Posts by Bill Ives:
The New York Times wrote that Business Schools Respond to Demand for Use of Social Media. The story began with some major mistakes that large firms have made in social media marketing. Now an increasing number of firms are asking for social media expertise in their candidates. These firms tend to feel that personal experience [...]
This is the second part of a five part series on how enterprise 2.0 tools can work for an enterprise of one, myself in this case. To start the process I mapped out my business workflow. Then I looked at the tools I currently use for each major step before thinking about any further moves [...]
Here is another cross post from AppGap on a tool I have started to use. I last spoke to Ari Newman, CEO at Filtrbox shortly after their launch (see Create Web Monitoring Filters with Filtrbox). Now they have launched the second major iteration of this product, G2, built on lessons learned in the months since [...]
As the economy stays down it is nice to see that social media marketing, including blogs, is predicted to increase in 2009 according to Online Media Daily – see Social Media Wins In Marketers’ ’09 Plans. Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study [...]
A blogging strategy needs to adapt to the business goals and culture of the organization so it should be implemented in a very flexible manner. Listed below are a set of sample suggested steps and a sequence. I work together with clients to refine these actions to best support their individual goals. Sample initial action [...]