May 29, 2017

Using Facebook Posts For Marketing? Your Reach Has Dropped 42%!

June 6, 2016 Staff

According to a study by SocialFlow, publishers and other media companies are seeing a 42% drop in Reach per post on Facebook. ‘Reach’ includes any activity on your posts including sharing, liking and commenting. SocialFlow kept hearing from their clients about Reach declining on Facebook since Facebook launched its new […]

Q&A: Domain Names Incorporating Major Product Keywords

May 31, 2007 Staff

Dear Kalena… We run an ecommerce site and my boss would like to take advantage of the strong demand for a couple of our products in particular. One of the ideas being tossed around is creating domain names that incorporate these keywords so that search engines find them more quickly […]

The 3rd Annual Interactive Promotion Summit

May 17, 2007 Staff

After spending all winter under a dead gray Michigan sky, I recently had the opportunity to fly to sunny Las Vegas to attend ePrize’s Interactive Promotion Summit at Caesar’s Palace. I spend the majority of my time neck deep in the search world, so it’s always interesting for me when […]

Why Small Can Be So Hard When You’re Big

May 8, 2007 Staff

I’ve written before about the search marketing difficulties of large sites, but today I want to make a bigger point. Doing anything small is hard for many large companies. If you work at a small company, this might mystify you-after all, big companies have the talent and resources to do […]

Lead Generation And The Dating Analogy

April 25, 2007 Staff

When it comes to lead generation, the dating analogy is nothing new. But I liked what Tom Myer at the tdog.blog said on the topic of lead nurturing in his post, “If you don’t remember me on the second date, why should we go on a third?” Myer writes: “If […]

Interview With Web Analyst Scott Baldwin

April 5, 2007 Staff

My Interview with Analysts series is back again. Here is my interview with Scott Baldwin. What is your current position and the name of the company you work for? My job title is Manager, Web Services at North Shore Credit Union (www.nscu.com). We’re one of Canada’s fastest growing credit unions. […]

Starting A Web 2.0 Company – What’s Already There?

March 29, 2007 Staff

What programs and API’s are out there for starting web 2.0 company? Over 400 publicly available API’s covering everything from chat and blogging to IM and e-mail are available for you to choose from. The resources that are available to build out your web 2.0 company are many, you still […]

Words For Web Marketers

March 15, 2007 Staff

Web marketers face special challenges when they are writing headlines and copy – not only do they have to deal with all of the concerns that print writers contend with in trying to create copy that sells, but they have to worry about search performance, too. In order to maximize […]

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