These days it seems a new social media website is popping up daily. This can be overwhelming to the average small business owners as they try to work out which network they should focus their time and efforts on. (more…)
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Archive for May, 2012
Today marks the middle of National Small Business Week in America and I find it an appropriate time to reflect on my twenty-five years as a small business owner.
Small Business Is a Path
I started my business in 1987 and I distinctly remember my friends remarking at the time that I should keep looking, maybe a good job would open up. So much has changed in the past few decades. Owning a small business is now the dream of most and surest path to living the life you were meant to live. (more…)
We’ve written many times about the does and don’t of creating a landing page that will convert. (more…)
I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and stop hiding in the corner from online commerce bogeyman. They need to give up their antiquated who moved my cheese mentality. It’s a fact that consumers’ preference for eCommerce stores will continue to grow, smart phone and tablet shopping will continue to rise, and merchants who don’t recognize this trend will fail. The first will be the small local stores followed by strip mall tenants but, at the end of the day, no one including big box retailers like Best Buy is immune. No one is too big to fail. (more…)