August 17, 2017

Tapping In To What Customers Care About

August 30, 2011 Lee Odden

Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes […]

Why Is That Companies Don’t Trust Their Employees?

August 18, 2011 Michael Brito

A new study/infographic from Mindflash and Column Five explores the question, ‘Are Companies Allowing Employees to Use Social Media in the Workplace?’ Not quite sure how much I trust the data, especially since they call the study an “informal global study”. Here are some key data points that certainly surprise […]

How to Use Keywords to Get More Website Traffic

August 4, 2011 Stacy Karacostas

Most entrepreneurs have heard of keywords. Some business owners even have a keyword list put together. But time after time clients ask me: “What am I supposed to do with all these keywords?” I’m going to get to that, but first let me give you the upshot of how and […]