Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community.

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I’ve been helping businesses to specify their requirements in relation to web sites as effective sales and marketing tools for over 10 years and in that time – apart from the tech, little has changed – until now (well, when I say now, I mean over the last couple of years). If you’re currently looking at improving your website or are in the process of building a new site, then take note, the world has changed and due to the rise (and rise) of Social Media your website today performs a very different role to what it did a few years ago.
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A new study/infographic from Mindflash and Column Five explores the question, ‘Are Companies Allowing Employees to Use Social Media in the Workplace?’ Not quite sure how much I trust the data, especially since they call the study an “informal global study”. Here are some key data points that certainly surprise me and sadden me at the same time:
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Let me tell you a secret I don’t often share: I have a magic social media button. This button has only one special power: when I press it, I can immediately give you a million fans, followers or friends. You can choose whether you want this instant audience on Twitter or Facebook or some other site. They would have no cost to you, and you would have all of them overnight. The only catch is that they are from completely random regions and demographics – and I can offer you no guarantee if they know anything about your business at all.

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Most entrepreneurs have heard of keywords. Some business owners even have a keyword list put together. But time after time clients ask me: “What am I supposed to do with all these keywords?”

I’m going to get to that, but first let me give you the upshot of how and why keywords help your search engine rankings…

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