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Archive for July, 2011

Could You Sell A Pumpkin In August?

Friday, July 29th, 2011

There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks. And April 15th is one of the universally dreaded days of the year in the US, where millions of Americans seek help to file their taxes. And in the days before Halloween, everyone buys a pumpkin. The point is, many purchase behaviours are ruled by the principle of peak moments which define our activities.

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The Truth about Building Your Own Small Business Website

Tuesday, July 19th, 2011

Entrepreneurs …Have you built your own Website, or been thinking about building one yourself? If so, you’re not alone.

Thanks to the advent of easy-to-use, do-it-yourself platforms like Druple and WordPress and thousands of nifty templates, more and more small business owners are tackling their own Website or blog design.

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Brands Are Finally Welcomed Into An Authentic Conversation With Customers

Thursday, July 14th, 2011

The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion. No brand awareness campaigns or focus on engagement … just a simple offer. It was a symbol of how Facebook (and Mark Zuckerberg in particular) saw brands entering into the previously sacred space of the Facebook social network in the early days. Brands were once a necessary evil, something that had to be endured so Facebook would be able to continue to pay the bills and pay back all their VC investors.

Fast forward several years and you will really appreciate this stunning statistic – the “Like button” is clicked a total of 91 million times every month. And many of those clicks are for brand sponsored pages. Earlier this week I was lucky enough to be invited to attend and speak at Intel’s internal conference focused on social media. More than 125 social media pioneers from within Intel came from around the world to participate, and one of the speakers was Aimee Westbrook from Facebook. Among the many interesting facts about brands working with Facebook that she shared was this data point which should make any marketer sit up in their chair: 50% of all the people on Facebook have clicked the “Like” button on a brand page in the last 30 days.

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