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Archive for December, 2010

How To Grow Your Business Through Your Site

Thursday, December 30th, 2010

I hear it all the time…Most entrepreneurs are so busy working in their business, they don’t have time to work on it. In other words, they don’t have time to do any more sales, marketing or follow up.

In a day and age where it takes far longer to get a client or make a sale than it used to, this really worries me.

Because if you don’t devote enough time and energy to growing your business, it’s going to stay just like it is right now. If you’re satisfied with that, congratulations! If not, then you need to take action and make changes.

When you’re an overworked, overwhelmed entrepreneur, the best way to do that is to turn your Website into a 24/7 salesperson. In fact, these days I’d say your Website is likely the single most important place to invest your time and marketing dollars.

Here are solid seven reasons why…

1) Powerful Introductions

Let’s face it, people don’t buy from businesses. They buy from people they know, like and trust. Unless you are selling something really inexpensive, most folks are not going to pony up their hard-earned cash without learning a bit more first.

You could let people learn more by scheduling endless phone calls, coffee meetings and free consultations.

Or, you could just send them to your Website and let it do the job for you.

2) Draw in the Crowds

Once you get the word out about your Website via social networking and other marketing—as long as you have something of value to offer and it’s designed right—new visitors are going to refer others to it.

Then your site can introduce you, and your products or services, to a wider audience in a way that weeds out the tire kickers. All without you lifting a finger. And it works whether your market is local, national or global.

Of course, you have to have an effective Website or all those new site visitors are going to disappear as fast as they showed up.

3) Make Sales Without Selling

If you hate selling, why not let your Website do it for you?

When it’s written and organized right, your Website can:

  • Set you apart from your competition
  • Explain the benefits of buying your products, services or programs
  • Answer your prospects questions
  • Address their objections
  • And convince them to take action by calling, signing up, or whipping out their credit card and buying right now!

The result? You get an email in your Inbox letting you know you made a sale or got a new subscriber. Or, if you actually end up talking to them personally, they’re seriously interested in buying from—or hiring—you. No selling needed. So you waste less time on folks who aren’t your ideal client anyway.

4) Give ‘Em a Taste

I love cheese, but I’m not one to spend more than a few bucks a pound to satisfy my dairy tooth—unless I happen to get a sampling of something really yummy. Then suddenly I can justify the higher price.

The same holds true with products and services.

Most people won’t buy something that costs more than about $75 on the Web unless they already know and trust you.

But let them sample the wares with a free report or download, then stay in touch via an ezine, and it’s a whole ‘nother story. If you give them something of value, and they like it, they’ll be way more inclined to actually buy.

And your Website can handle the whole process automatically—if you plan it out properly.

5) Build Your List

The real value in any small business is in the list. First, because when you have a list you have a group of prospects to communicate with who’ve already said they’re interested in what you do or sell.

Second, having a list allows you to build a relationship with prospects over time. So they have a chance to get to know, like and trust you. And so you’re top of mind when they are ready to buy.

And the easiest way to build this oh-so-valuable list is with your Website.

Because you may only personally meet 100 or so prospects a year. But hundreds, or even thousands, can stop by your Website each month.

Over time, if you keep offering value—and capturing their email addresses—people will go from being prospects, to clients, to raving fans. You can’t beat that with a stick!

6) Deliver the Goods

How would you like to sell a product that requires minimal development costs, no packaging, no shipping, no distribution and no employees to manage?

Your Website can be a completely automated store for selling both print and electronic products and services 24/7—without you lifting a finger once it’s set up. Easy for you. Easy for your clients and customers. Good for everyone.

7) Establish You as the Expert

The right Website can make you look like the expert you are, helping convince people to invest their hard-earned dollars with you. Not to mention helping you land speaking engagements and PR opportunities.

All you need is powerful content organized properly…Including your very own downloadable freebie that highlights your expertise, and maybe a blog. Before you know it opportunities will start knocking.

The best part is…Chances are good you just need to make a few tweaks and changes to turn your current site into a top-notch salesperson working for you 24/7. Once your Website has the right look, organization and content (and a bit of marketing behind it), it can do truly amazing things for your business.

And you don’t even have to learn how to set all this up yourself. You just have to understand what needs to be done and make a plan. Then hire someone to do the time-consuming, technical and complicated work for you.

Comments

How To Strengthen Your Brand

Thursday, December 23rd, 2010

We recently undertook a review of the ineedhits company values and it got me thinking about how companies are perceived by outsiders. Or more specifically, how a company builds and promotes its brand to influence how it is seen by outsiders.

I would argue that branding should be the very first marketing mix element that you tackle. It’s easy to create a business name, but you need to build branding around this name for it to be successful.

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How Much Could Your Facebook Fans Be Worth?

Thursday, December 16th, 2010

Facebook is one of the quickest ways in existence for companies to reach mass amounts of potential customers. Businesses can create their own Facebook pages, whether they are an internationally recognized chain or a local coffee shop.

Having a Facebook page gives a business several advantages:

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Are You Happy With The Progress Your Business Has Made?

Thursday, December 9th, 2010

As 2010 draws to a close, how happy are you with the progress your business made this year?

Many business owners have had a challenging year in 2010.  We know from small business failure rates, that the majority of them will stick with whatever they have been doing, mistakenly thinking that things will “just get better”.

Only a tiny minority of small business owners will proactively change course and get their business on track.  These inspired people understand that success comes only when you are following the right strategy.  They know that no matter how hard they work on the wrong plan, it still won’t work.  They know the difference between movement and progress.  That’s what today’s post is all about.

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Are You Focusing Your Marketing Budget On Your Website?

Thursday, December 2nd, 2010

2011 is set to be the year of websites for small businesses according to a recent study by Zoomerang and GrowBiz Media.

The study, reported by eMarketer, indicates that while overall marketing budget investment will remain at the same level in 2011, investment in websites and website marketing will receive a higher allocation of the budget.

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