If you haven’t seen it yet, here’s a video explaining how the new Facebook messaging works. It seems pretty simple the way they explain it. Of course, I think they stole Apple’s music, approach to video, and just put a blue background where Apple’s white background goes, but whatever. It does seem like the new Facebook messaging will be a vast improvement over what’s come before it.

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Today’s post can help you improve the effectiveness of your marketing so that you achieve more of the bankable results, which your hard work deserves.  I want to start by telling you about one of the best kept secrets of the world’s most effective copywriters and marketing experts: Frequency!

With marketing, there are 2 main types of frequency:

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It’s funny that we use terms like “expert” to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see who the experts are. Last time I checked, we don’t look for “expert lawyers” or “expert doctors” or “expert plumbers”. No, we look for professionals.

However, we do often look for experts at certain subsets. Such as lawyers that are divorce experts, doctors that are cancer experts, plumbers that are… um, clog experts, and so on. So why do we look for SEO experts? Can anyone truly be an expert in all things related to SEO?

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