I know, I know. You’re thinking that I’m crazy.

But, I’m not.

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged.

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The previous post outlined 3 rules of thumb for local based keyword research. Now it is time to draft a list of keywords. This is best started by asking yourself (and others) a series of questions.

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What do people think of you when they first meet you?

What do you think their immediate impression is? If it’s personally, you might not care too much – after all, to each their own, right? But what if you’re a business offering a service – does that change your train of thought? Does the view of the same new face now hold more sway?

Even more so, what if your service is one that defines people’s first impressions of your customer – would you place even more emphasis on every single interaction you have, to make sure the impression left is the right one?

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The days of the traditional trade show are numbered. Virtual event technologies, together with the new economic climate are changing the playing field. Thanks to web-based virtual environments, people are now able to participate in the same product launches, networking events and conferences they did before – but now from the comfort of their desk.
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