Now you have been on Twitter for a while. You probably feel that you are seasoned. The question is, are you?

People have to understand Twitter isn’t really about sitting there all day long and tweeting aimlessly until your fingers are numb. (more…)

It never ceases to amaze me: that more people do not avail themselves of the following:

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Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social channels, but also amplify awareness, increase lead generation, reduce sales cycles, and perhaps most importantly, learn and adapt to market dynamics in real-time.

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How does social media impact your internal organization?

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. (Check out Phil’s blog too)

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