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Archive for April, 2010

Do You Need An M.B.A. In Social Media?

Thursday, April 29th, 2010

The New York Times wrote that Business Schools Respond to Demand for Use of Social Media. The story began with some major mistakes that large firms have made in social media marketing. Now an increasing number of firms are asking for social media expertise in their candidates. These firms tend to feel that personal experience with social media is not enough, that business related experience is necessary. I would certainly agree here.


Be Explicit About Time Zones When Creating Your Webinar

Thursday, April 22nd, 2010

I shouldn’t be surprised anymore, but I can’t help shaking my head in bemused exasperation when I see a webinar promoted with a starting time but no time zone. Even if your subject is intended for a local audience, others are going to see the announcement as well. You might as well be explicit about which time zone you are using.


Using Social Media To Listen To Consumers

Thursday, April 15th, 2010

Here are some excellent words of advice from Doug Stephens, President of Retail Prophet Consulting, on how to get started with social media, If a Brand Falls in the Forest… The Power of Social Listening: (more…)

Build And Manage An SEO Strategy With Few Employees

Thursday, April 1st, 2010

By now, you are probably sick and tired of everyone complaining that the economy is down and companies are scaling back. If you are one of the few marketing folks that’s still doing search engine optimization in-house at a company, or you are doing search engine optimization for several clients (with an SEO agency or other Interactive Marketing firm), then most likely you’re left doing a lot more website marketing tasks than you have in the past. Now, more than ever, is a critical time. In order to properly manage one or multiple search engine optimization projects, you have to get organized. Focus on the parts of SEO that are going to have the biggest impacts on your search engine optimization efforts.