August 30, 2016

Do You Need An M.B.A. In Social Media?

April 29, 2010 Bill Ives

The New York Times wrote that Business Schools Respond to Demand for Use of Social Media. The story began with some major mistakes that large firms have made in social media marketing. Now an increasing number of firms are asking for social media expertise in their candidates. These firms tend […]

Be Explicit About Time Zones When Creating Your Webinar

April 22, 2010 Ken Molay

I shouldn’t be surprised anymore, but I can’t help shaking my head in bemused exasperation when I see a webinar promoted with a starting time but no time zone. Even if your subject is intended for a local audience, others are going to see the announcement as well. You might […]

Build And Manage An SEO Strategy With Few Employees

April 1, 2010 Bill Hartzer

By now, you are probably sick and tired of everyone complaining that the economy is down and companies are scaling back. If you are one of the few marketing folks that’s still doing search engine optimization in-house at a company, or you are doing search engine optimization for several clients […]