LinkedIn is a great resource to connect with former colleagues, business partners and classmates. You can establish and build relationships that could help you land a job or strike a business deal but it can also be helpful as generating sales leads.

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Twitter.com is a micro blogging site..or in simple terms, a site to make statements that do not take up many lines.

With only 140 characters to write, some great conversations can emerge on Twitter. Some Twitter users will have thousands of followers, some will only have about 50 followers

Many people do not like Twitter because they don’t know what to do. Others don’t understand the purpose and I have even heard some getting frustrated from it. (more…)

When I see the same issue coming up for so many clients, it makes me think that something more is at work. My latest issue that seems to crop up with nearly every client is tracking offline sales back to Web activity. I mean, I know it isn’t easy, but it’s amazing how rarely I run into a client who feels able to take on the task, much less has a system in place already.

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