September 29, 2016

There Is No True Control In New Media

January 28, 2010 Brian Solis

One of the most common fears I focus on defeating among executives and brand managers is that in new media brands lose control by publishing content and engaging in social networks. The general sentiment is that by sharing information and creating presences within public communities that they, by the nature […]

Tactics For Becoming A Deeper Consumer-Oriented Company

January 7, 2010 Frank Reed

Social media is gaining greater acceptance across all levels of business from the SMB to the multi-national enterprise. No surprise there. What is beginning to play out though is the fact that the space is new and evolving. As a result, some of the techniques or tactics that seem to […]