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Archive for December, 2009

Building Your Brand Community Through Twitter

Thursday, December 17th, 2009

Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter’s primary focus is to build and nurture a thriving and indispensable community.  Equally critical is the company’s ability to steer engineering and marketing efforts towards developers to empower them to extend, evolve, and enhance the overall Twitter experience for the vast landscape of discerning users as well as those new members who have yet to realize its potential.


How To Successfully Deal With Hot And Cold Prospects

Thursday, December 10th, 2009

It happens all the time…You get a call or email from a prospect. They sound interested, and interesting. You chat. It goes swimmingly…Perhaps so much so that you’re already mentally shifting your calendar to fit them in.

Then, suddenly, they start giving you the cold shoulder. Or come up with some lame-sounding excuse for why they can’t move forward just yet (these usually arrive via email).


What Your Social Media Colors Are Saying About Your Brand

Thursday, December 3rd, 2009

With everything in the world being identified through some affiliation or association I have spent a little time looking at social media through the colors of the spectrum. No I am not tripping and seeing ‘wild colors’. I instead have decided to try to expand how I look at social media and see who might come along for the ride.

I have looked at social media through a green, red and blue lens thus far and today it’ll be addressing the yellow side of social media.
The yellow side of social media? Well, rather than scratch our heads about it let’s dive in.