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Archive for September, 2009

Online Shoppers Demand Fast Loading Web Pages

Thursday, September 17th, 2009

The amount of time it takes for a web page to load is a critical factor for any online business, especially those in ecommerce, according to new report by Forrester Consulting, conducted on behalf of Akamai.

The report found that two seconds is the new threshold in terms of an average online shopper’s expectations for a web page to load and 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site.

Cutting Your Lead Prospects Before Getting Started

Thursday, September 3rd, 2009

I’m constantly amazed, and often bemused, by the way online merchants find new and daft ways to kill online sales long before the prospect even considers buying. While searching for car insurance I couldn’t help but cringe while visiting the AA Ireland car insurance site: