Have you ever been at a party or other social gathering and heard people talking about a subject that’s important or interesting to you, so you jumped in and joined the conversation?

Who hasn’t, right? Half the fun of social gatherings is getting involved in cool conversations. And who knows…You might learn something new or make new friends.

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The importance of being findable on the internet is the goal of every marketer.  Whether you use paid ads on Google, Msn, or Yahoo.  Placing a banner ad on a high traffic website, or link building for organic search is all good. But to fully understand the importance of being findable is to know the basics of how a consumer will find your website, even if you’re just putting an ad on Joe’s website.

For desktop user they will go to the search engines like Google and type in the search query for “replacement window” if they were looking to upgrade or repair their windows in their home.  Results will show there are over 190 millions competing web pages.  Homeowners are now thinking “well I live in Seattle and want some info”.  So they add more words to their keyword phrases.

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