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Archive for July, 2009

Upselling Services Can Greatly Increase Profitability

Thursday, July 23rd, 2009

Are you leaving money on the table because you aren’t letting people know about your other products or services? If you own a small business, chances are the answer is yes! Because most small business owners and their employees have yet to master the art of the upsell. Maybe it’s that you don’t know how. Or maybe it’s that upselling (or even selling for that matter) makes you uncomfortable. If so this article is sure to change your mind and give you the tools you need to use totally non-pushy upsells to make your clients happier AND more money.


Should Your Audience Interact With Or Observe Your Webinar?

Wednesday, July 15th, 2009

In my last public presentation on webinar presentation skills, I received a question from a listener asking what you can do as a presenter when your audience doesn’t participate or interact. And today I saw a very useful blog post by Julia Young of on tips for running interactive webinars.

Julia’s tips are spot-on, and I urge you to read, absorb, and apply them. But I’m going to play devil’s advocate for a moment, just to stimulate discussion.


To Rank High You Need To Know What You Are Up Against

Thursday, July 9th, 2009

If you’re trying to get first page placement on the Google search engine, you need to know what you’re up against. Several years ago, the standard way of getting good website rankings was to look at the top 10 results for a competitive search term, and examine the structure of the sites that had the best rankings. Google changed the game by placing greater emphasis on links to your website. In the search engine optimization (SEO) industry, these are known as “backlinks” and they play an important role in Google and Yahoo positioning. If you want to find out what it takes to get a top ranking, you need an SEO tool that tells you how many back links your competitors have. (more…)