Why do you do any marketing or advertising?

It’s probably not just to put pretty pictures into the world…Or kill trees…

You want to get clients or customers, right?

Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. But just doing that is not enough.

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I have had a public survey open for a couple of months asking for people’s impressions on webinar effectiveness. I collected 50 responses, which is not enough to be statistically representative of anything, but is interesting anecdotally. Let’s take a look at the results.

First of all, I should mention that I left the interpretation of “effective” up to each respondent. Different webinars have different goals, and companies set their own reasons for holding virtual events.

I also left open what people wanted to include in their definition of “webinar.” I assumed one-to-many or few-to-many presentations delivered live, possibly with a recording available for review. But I recognize that some people may have included collaborative team web conferences or recorded-only webcasts in considering their responses.

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Twitter has many uses and is valuable to many users in many different ways. Once great use of Twitter is to use it for quick, convenient messaging for a team or corporate use. Imagine a team of developers spread out all over the country or perhaps a baseball team that needs to get notices about a rain-out or change in game time etc… consider a team Twitter account. Here’s all you need to do:

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