I have had a public survey open for a couple of months asking for people’s impressions on webinar effectiveness. I collected 50 responses, which is not enough to be statistically representative of anything, but is interesting anecdotally. Let’s take a look at the results.
First of all, I should mention that I left the interpretation of “effective” up to each respondent. Different webinars have different goals, and companies set their own reasons for holding virtual events.
I also left open what people wanted to include in their definition of “webinar.” I assumed one-to-many or few-to-many presentations delivered live, possibly with a recording available for review. But I recognize that some people may have included collaborative team web conferences or recorded-only webcasts in considering their responses.