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Archive for June, 2009

Getting The Attention Of Your Ideal Client

Thursday, June 25th, 2009

Why do you do any marketing or advertising?

It’s probably not just to put pretty pictures into the world…Or kill trees…

You want to get clients or customers, right?

Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. But just doing that is not enough.

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Testing The Effectiveness Of Online Webinars

Thursday, June 18th, 2009

I have had a public survey open for a couple of months asking for people’s impressions on webinar effectiveness. I collected 50 responses, which is not enough to be statistically representative of anything, but is interesting anecdotally. Let’s take a look at the results.

First of all, I should mention that I left the interpretation of “effective” up to each respondent. Different webinars have different goals, and companies set their own reasons for holding virtual events.

I also left open what people wanted to include in their definition of “webinar.” I assumed one-to-many or few-to-many presentations delivered live, possibly with a recording available for review. But I recognize that some people may have included collaborative team web conferences or recorded-only webcasts in considering their responses.

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Using Twitter As An Office Collaboration Tool

Thursday, June 4th, 2009

Twitter has many uses and is valuable to many users in many different ways. Once great use of Twitter is to use it for quick, convenient messaging for a team or corporate use. Imagine a team of developers spread out all over the country or perhaps a baseball team that needs to get notices about a rain-out or change in game time etc… consider a team Twitter account. Here’s all you need to do:

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