July 25, 2017

Furthering Cause Based Communications Through Social Media

April 21, 2009 Rohit Bhargava

On Friday last week I had a chance to attend a “charrette-style” unconference called Changemakers put on by the University of California – Santa Barbara and their Center for Information Technology and Society. The attendees included people from the Sierra Club, MoveOn.org, Deloitte, Stanford, and thinkers like my friend and […]

Online Advertising To Account For 15% Of Ad Spend

April 9, 2009 Mike Sachoff

Marketers are spending more on online advertising, while spending less on ads in other types of media, such as newspapers, radio and magazines, according to a new report from eMarketer. The Internet’s share of total media ad spending is increasing by at least 1 percentage point every year. eMarketer forecasts […]