Unless you’ve been hiding under a rock recently, you’ll know there’s been a whole host of blog posts written about where next for PR and marketing (and, to a degree, advertising).

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This is the second part of a five part series on how enterprise 2.0 tools can work for an enterprise of one, myself in this case. To start the process I mapped out my business workflow. Then I looked at the tools I currently use for each major step before thinking about any further moves into the enterprise 2.0 space. Since I write for multiple blogs and provide blog consulting services to businesses, my work flow in very content heavy.

I decided the three main sections are one: content monitoring, two: content collecting, assembling, and creation, and three: content publishing and archiving. Step two then reaches into both steps one and step three for new content. I also enlisted the help of Gil Yehuda, former analyst at Forrester Research, who helped me think through the issues and, for this step, pointed me to the last three four tools below.
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Here is another cross post from AppGap on a tool I have started to use. I last spoke to Ari Newman, CEO at Filtrbox shortly after their launch (see Create Web Monitoring Filters with Filtrbox). Now they have launched the second major iteration of this product, G2, built on lessons learned in the months since they first appeared. Filtrbox has redone the core platform to increase performance, simplified the user experience, and are more sharply focusing their marketplace positioning. Filtrbox is targeted at the business professional in any department who wants to control their own market intelligence and needs more than basic, free services as Google Alerts. They have priced G2 to fit an individual budget and even their group version would likely fit easily into a department budget.

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