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Archive for January, 2009

Social Media Is Expected To Increase 50%

Wednesday, January 21st, 2009

As the economy stays down it is nice to see that social media marketing, including blogs, is predicted to increase in 2009 according to Online Media Daily – see Social Media Wins In Marketers’ ’09 Plans. Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study from online marketing resource and vendor-matching tool Junta42. This is consistent with what I have heard from social vendors who say their revenues are holding strong also.


How Social Media Will Shape Your Business

Thursday, January 8th, 2009

There’s been a lot written about where social media is going in 2009, lots of New Year’s predictions, but we focus here solely on corporate social media marketing. 2008 was the year where many more corporations realized they needed to get into the social media marketing game, and so far, that’s not abating in the first half of 2009. I can personally attest to that. So as the early folks get better at it, and the later adopters get into the social media marketing game, here are five trends to watch for: