When focusing on SEO strategies we often talk about the engines, algorithms, links, page-tweaks and whatnot. We focus on what we can do to improve website architecture, research keywords, or write better copy. All of these are important to successful search engine optimization, but what we often don’t focus on is the internal issues.

Businesses don’t succeed on the basis of a product alone. Those products have to be developed, marketed and sold using sound business principles. Similarly, SEO doesn’t succeed solely by what you do on the technical front, but what you do internally to build a platform that will allow SEO success to happen.

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This session mainly focused on various optimization tools like Feeds, PDFs, and SEO Blog which, finally go on to improve a site ranking.

Moderators:

• Joe Laratro

Speakers:

• George Aspland, Founder & President, eVision, LLC
• Greg Jarboe, President and co-founder, SEO-PR
• Stephan Spencer, Founder & President, Netconcepts
• Rick Klau, Strategic Partner Development, Google

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A blogging strategy needs to adapt to the business goals and culture of the organization so it should be implemented in a very flexible manner. Listed below are a set of sample suggested steps and a sequence. I work together with clients to refine these actions to best support their individual goals. Sample initial action steps are listed under each main step. These steps are covered in detail in the customized best practice blogging guides that I provide to clients. I target these guides to the issues that individual clients face and cover the state of the blogosphere in their niche, along with other requested issues.

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