Recently a SEO working for a lead generation network sent me a letter in the mail alerting me that I could improve my website by linking to their site. They mention some of the large brands they send leads to and state that the link to their site from my site would improve my site’s credibility, user experience, and offer our site visitors security since their lead generation form was secure.
Where this letter went astray was
- recommending a really aggressive and spammy long anchor text (they should have just gave me an easy short option and perhaps a link to a page on their site with linking FAQs and banners)
- for the most part their site is just a lead generation form (so they give me little real reason to link at it)
- in the tip where they tell me the transaction is secure they tell me the third party provider (so if I was going to link I might link to the 3rd party provider rather than through their thin affiliate site)
- they included a business card for their SEO firm in their letter (if I didn’t know what SEO is, then that might make me research it)
- they sent it to me (if you know the field of SEO well, you probably have heard my name once or twice, and would not want me shadowing your new site’s link building efforts on my older and more authoritative directly competing website)