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Archive for May, 2008

Defining Your Own SEO Process

Thursday, May 22nd, 2008

Having a consistent SEO process is critical for any SEO company as well as any SEO professional. By taking the time to write out a training manual for your employees (even if you haven’t hired any yet) you accomplish a couple different things. First, defining your SEO process allows you to be more consistent in your own work, and it allows SEO teams to be more consistent in the work they deliver. Especially in cases where multiple SEO team members are working on the same project. So for example, writing out step by step instructions on how to create a page title tag ensures that every page title tag, whether its your work or another team members, adheres to whatever best practices have made you successful. There are of course many different opinions on what the best approach for any aspect of SEO is. But whatever your approach, it should be consistent. And defining the approach is the first time to ensuring that consistency as well as providing a standard of accountability.

Secondly, defining your SEO process makes you really dissect what you do and why. And that leads to a better overall process. Defining your process makes you start asking questions about why you do, what you do, and why you don’t do other things. And in SEO, you always have to adapt to emerging trends and having your process well defined allows you to quickly integrate new activities into your process without a lot of confusion. Their are a lot of small details to doing an SEO campaign, and without a well defined check list for your process, especially when there is more than one person involved, its easy for things to fall by the way side.


Making It Hard To Find Your Startup Online

Monday, May 5th, 2008

I’m going to presume that most startups would like to be found online by people (you know, like potential users or -gasp- customers) . People try really hard to get their internet marketing “right” so as to increase their chances of being found by the right people online. There’s a whole industry based on this need. I should know, I’m in the business of helping businesses get found.

That’s why this particular example really struck a chord with me.

Lets start at the beginning.