I’ve seen lots of predictions for 2008 with regards to search engine optimization and marketing. Most of these come from SEO firms and consultants. They all focus on what they think Google will do or how Universal Search (blended search), Social Marketing and such will change or affect how we will view search engines and their results on our websites. But I’ve not seen any predictions related to what businesses should do about all of these predictions and changes.
Five things businesses should plan on doing for themselves and their websites in 2008: