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Archive for January, 2008

Asset Evaluation is Necessary for Podcasting

Thursday, January 24th, 2008

At the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting.

I will attempt to recap some of our highlights for those who couldn’t wake up at 8am.

For those companies or individuals that may be determining whether or not to start a podcast, the group consensus was that an evaluation of assets is necessary. The following are some questions to ask:

Overcome Cold Feet in Social Media Marketing

Thursday, January 10th, 2008

I just read an article from Read Write Web which covered a genius topic entitled, “A List of Objections, Replies and Concessions Regarding Social Media and Tools”. The article reminded me of my own post about the 10 Most Common Social Media Myths, simply because it covered many of the objections to social media that we aSocial Media Cold Feets a social media agency tend to hear from prospects, and the remaining resistors of social media – traditional marketers.

So shortly after reading it I realized that with this new year there may be a lot of traditional marketers out there who are nay-saying social media simply because they are still wrapping their minds about how exactly to get their feet wet in social media. So, I’ve taken a few steps back from the posts that assume that you already know this space, and instead wanted to do an introductory post of basically “how to get started”.

1. Set up an RSS Feed Reader and Subscribe to Feeds- Go ahead and start a feed reader that follows the blogs of the social media marketing geeks, in addition to blogs that may be talking about your company. I promise you will a) learn a lot more about how to appropriately enter the space, and b) learn about who is talking about you in the blogosphere. Of course you can start by adding Ignite -)