In some companies, there are never any “problems,” just “challenges” or “opportunities.” But what do you do when faced with an insurmountable opportunity?
It could be a infeasible technology project, a marketing campaign with an impossible schedule-it doesn’t really matter. What do you do when you’ve been handed a project that you’re sure can’t be done? Most people respond with fear, wondering how they are going to escape blame for the inevitable failure. But you have a choice. You can instead decide it really is an opportunity. An opportunity to change the way your company does business.