Negativity in the work place can be like a bad virus. When working with a small team, it’s important that you nip negativity in the bud as early as possible.

(more…)

A series of articles and posts caught my eye tonight. First I read Mike Murphy’s article on Meeting the Needs of Customer 2.0: Intelligence All Around (DM Review).

(more…)

Web 2.0 sites, technologies and communities crop up on a seemingly daily basis. It can get overwhelming to be a marketer in the trenches.

“What’s the bare minimum of Web 2.0 stuff that deserves my time and attention?” seems like the million-dollar, coping question. Many want to add only the so-called essential, proven nextnewshiny to their bag of tricks. Even then they do it begrudgingly because, well, change sucks.

(more…)