Paul Argenti’s excellent keynote talk at the IABC Research Foundation luncheon today included a few references to social media, but mainly these addressed the impact of social media on public perceptions of organizations.

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Sugar Ray Leonard was one of the all-time great counter punchers. As a ringside pundit once noted, Leonard would “make the other man come get him – and when he actually cornered him, Leonard would make him pay.”

Online PR needs to become more like Sugar Ray – and in fact, it already is.

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