July 26, 2017

Why Business Needs To Engage In Social Media

June 27, 2007 Shel Holtz

Paul Argenti’s excellent keynote talk at the IABC Research Foundation luncheon today included a few references to social media, but mainly these addressed the impact of social media on public perceptions of organizations.

Online PR & Corporate Blogging

June 21, 2007 Howard Riell

Sugar Ray Leonard was one of the all-time great counter punchers. As a ringside pundit once noted, Leonard would “make the other man come get him – and when he actually cornered him, Leonard would make him pay.” Online PR needs to become more like Sugar Ray – and in […]