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Archive for April, 2007

Lead Generation And The Dating Analogy

Wednesday, April 25th, 2007

When it comes to lead generation, the dating analogy is nothing new. But I liked what Tom Myer at the said on the topic of lead nurturing in his post, “If you don’t remember me on the second date, why should we go on a third?”

Myer writes:

“If lead generation is like dating, and we’re all out there on the singles scene, most of our effort goes to landing first dates. We do everything we can to catch someone’s eye, fetch up the nerve to ask them out, and work really hard on making a good impression that first time around. We may also have well-meaning friends and families setting us up on blind dates (aka referrals), and we may also run into those people who have heard good things about us from other people and want to get to know us better (aka word of mouth). (Yes, it’s a neat metaphor, and I’m not the first to notice it, but I digress.)

All of this dating stuff aside, lead nurturing is like getting to know someone better (except in the business context multiple relationships are not only condoned but encouraged!). If you spend all that time and energy getting a “first date”, why would you blow it by not remembering important facts about your prospect on the “second date”? Also, if you’re on that second date, why not take this chance to get to know them a little better?”


Interview With Web Analyst Scott Baldwin

Thursday, April 5th, 2007

My Interview with Analysts series is back again.

Here is my interview with Scott Baldwin.

What is your current position and the name of the company you work for?

My job title is Manager, Web Services at North Shore Credit Union ( We’re one of Canada’s fastest growing credit unions.

How long have you been working in this field?

I have been working in Web Analytics for over an year now. Unlike many of those you’ve interviewed, Web analytics is not my only job role and accounts for about 20% of my time. At work I wear many hats including web, usability, SEO/SEM, Internet marketing, project management and much more. I’m trying to make web analytics a larger focus but we don’t have the people or budget to enable me to move over full-time.