May 29, 2017

Identify The Culprits That Threaten Productive Meetings

February 20, 2007 Staff

In the Star Wars movie’s famous bar scene you knew, by appearance, what zany character was sitting beside you. Each character had a distinctive look. Yet in today’s meetings you may have no idea the constellation of characters that you’re meeting with. That’s because their normal outward appearances belie often-troublesome […]

Employment Ethics: Responsibility Works

February 15, 2007 Staff

An infrequently discussed area of business management is employment ethics. As with most personnel management concepts, employment ethics is a two way street. Both the employer and the employee have duties, privileges, and responsibilities as part of the employment agreement. Whether it’s a formally written contract or simply a handshake […]

Marketers Still Missing Social Media Target

February 1, 2007 Staff

BIGResearch’s latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you’re operating in a new reality of a consumer controlled communication model. This is not the first time we’ve heard that the traditional media models aren’t working, but this study clearly show the mismatch between […]