 WebProWorld Marketing Forum |
Evil & Confusion From Microsoft?
Michael sees a lot of confusion and mixed messages coming out of Redmond lately. Particularly with IE and Longhorn, but also concerning DRM and Xbox.
Does cold calling still work?
Yes, if you're careful of the fine line between being a welcomed addition to a customer's day, or an intrusion.
Daisy Duke Needs a Blogger
While a lot of the blogosphere debates the nature of marketing, public relations and blogging - particularly the PR bloggers...
|
| Recent Articles |
Bott's Blot Never Runs Dry
Professional journalists who have embraced blogging are wisely using it to own-up/fix minor errors they make in their weblog postings.
Creating a Winning Staff Team
As a business owner, I've had staff come and go over the years: some have done extremely well, and others not so well.
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures...
|
| |
 |
| 03.31.05
Out Recruit The Competition
 By Brett Stevens
We hear from our clients that they "hope the candidate takes the job." Hiring a candidate shouldn't be a guessing game.
After you interview a candidate thoroughly, and spend a great deal of time and money getting them through the process, you should not have to worry about "landing them."
Donald Trump was quoted as supporting paying full price for something important to you. Many deals, both in business and in personal situations, are lost over $5,000-10,000. $5,000 to $10,000 broken down over time is a small amount. Imagine losing your dream house over $5,000. That's roughly $14 per month. That's a tough loss. Again, if there is something you must have, pay full price and don't let it slip away.
We recruited for a Tier One software company where many of the candidates were also being entertained by a Big 5 consulting firm. My client was the software company and almost always we would get the candidate (even though the compensation was less and the company name wasn't as prestigious; it was because the software company did a better job of recruiting).
Here was their typical interview process…
Attracting the Right Talent:
An Executive Recruiter was always used
There is something about being "recruited" that makes a candidate feel special
They moved quickly from resume to first telephone interview
Find out why Rackspace is the world's most referred hosting company. Make the switch to Rackspace and get FREE Setup or 2 Weeks FREE.
>> Click Here for more details |
|
Transportation:
They arranged for excellent travel accommodations; flying better airlines at better times
They arranged to have the candidate picked up at the airport by a limo service
Entering the Building:
They had a welcome sign at the door with the candidate's name on it
The receptionist was expecting the candidate and made him feel important
Interviewing Process:
Candidates were chaperoned around from interview to interview; every candidate was treated as a guest in their house, not just another body interviewing
After meeting everyone, the candidate had a nice debrief with a representative from the Human Resources department and was then escorted to the car waiting departure back to the airport
The Offer:
Selected candidates could expect a verbal offer within 48 hours of the final interview and a letter of offer sent overnight mail
The offer could be contingent upon a good background check
How Candidates are lost:
Waiting for days, if not weeks, for references and background checks
Candidate can be recruited away while waiting for the background check to be completed
Delays create hesitation in the candidate's mind about the hiring company
Delays reflect poorly on the company's ability to move quickly
Lowball offer after waiting
I have almost a 100% acceptance rate from candidates. Often times it isn't the best money or the best opportunity they had been offered. It was the high quality interviewing process. Considering the time and effort by the people in the company and the additional expenses of travel, companies can't afford to lose the right candidate. Hiring is like any relationship: "The more you put into it, the more you get out of it."
About the Author:
Brett Stevens is founder and President of The SearchLogix Group (http://www.searchlogixgroup.com). Brett has enjoyed remarkable success in the executive search business. He has achieved the industry's highest level of professional certification: Certified Senior Account Manager (CSAM). |
