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WebProWorld Marketing Forum

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01.07.05


How To Build A Business Ethics Program


By Chris Anderson

Recent corporate financial scandals have highlighted the importance of business ethics and legal compliance. Yet a recent National Association of Corporate Directors (NACD) survey of 280 corporate CEOs and directors found that "only one of three directors felt that they were highly effective in ensuring legal compliance".

Building an Ethics and Compliance Program

Most companies realize that they need to develop and implement a business ethics and compliance program.

An effective program can:

  • Establish a code of conduct that reduces risk of criminal behavior

  • Detect wrongdoing, foster quick investigations, minimize consequences

  • Demonstrate company's ethical/legal philosophy during an investigation

  • Reduce fines if company is found guilty of wrongdoing

  • Enhance company reputation and stature

    Looking at the Options

    But how do you build an effective program? Companies find themselves with three options to build the program:

  • Develop in-house from scratch

  • Hire an external consultant

  • Use a pre-written manual

    And most of these companies learn a few lessons - sometimes the hard way.

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    Making a Strong Decision

    Developing a program from scratch can be very time consuming and costly. Also, the company might not have the knowledge or understanding of the complexity involved. But hiring an external consultant is not always a cost effective option either. So what's left?

    Developing Your Ethics Program

    By using a pre-written template or manual, many companies have found it easier to develop their business ethics program. And to do this, they look for what a strong program needs.

    A highly effective tool for creating, organizing and implementing a sound business ethics and compliance program should provide:

  • Sample policies and procedures

  • Step-by-step instructions for the development of a program

  • A business ethics training program outline with classroom materials and a detailed session leader's guide

  • Business ethics and compliance officer position description

  • Templates for employee involvement

  • Sample code of conduct

    Implementing Your Ethics Program

    If the company board has committed to a strong business ethics and compliance program, the next step is to put the manual in the hands of corporate executives responsible for implementation. Used properly under advice of legal counsel, this efficient tool will yield a solid program that the board can understand, endorse, and monitor for effectiveness.

    With step-by-step guidelines and accompanying examples of policies, procedures, training program, and employee survey, an effective tool provides an excellent road map for implementing an ethics and compliance initiative.

    Maintaining a Culture of Integrity

    Companies should make certain that their ethics compliance manual provides fully editable MS Word files with sample policies, surveys, forms and training session outlines. Also, businesses should ensure their ethics compliance system manual is fully endorsed by The National Association of Corporate Directors (NACD) as a tool to maintain a culture of integrity.


    About the Author:
    Chris Anderson has over 18 years of sales, marketing and business management experience working with business process design, software and systems engineering. He is also co-author of policies and procedures manual products, producing the layout, process design and implementation to increase performance. He is currently the Managing Director of Bizmanualz, Inc.

    Visit: http://www.bizmanualz.com/?src=ART68

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