We’ve written many times about the does and don’t of creating a landing page that will convert. Read the rest of this entry »

I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from online commerce bogeyman. They need to give up their antiquated who moved my cheese mentality. It’s a fact that consumers’ preference for eCommerce stores will continue to grow, smart phone and tablet shopping will continue to rise, and merchants who don’t recognize this trend will fail. The first will be the small local stores followed by strip mall tenants but, at the end of the day, no one including big box retailers like Best Buy is immune. No one is too big to fail. Read the rest of this entry »

No matter if you refer to the way you work as using the cloud or just getting more done virtually, or offsite, Internet based and hosted applications have become the backbone of how small business runs today.
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In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. And sometimes you just get STUCK. Read the rest of this entry »

There are countless ways to go about putting together a successful Internet marketing strategy for your small business. Read the rest of this entry »

Regularly updating your business Facebook page is one of those tasks that can be time consuming but is necessary. After all, we don’t want your fans getting board and disappearing. Read the rest of this entry »