Why do you do any marketing or advertising?

It’s probably not just to put pretty pictures into the world…Or kill trees…

You want to get clients or customers, right?

Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. But just doing that is not enough.

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I have had a public survey open for a couple of months asking for people’s impressions on webinar effectiveness. I collected 50 responses, which is not enough to be statistically representative of anything, but is interesting anecdotally. Let’s take a look at the results.

First of all, I should mention that I left the interpretation of “effective” up to each respondent. Different webinars have different goals, and companies set their own reasons for holding virtual events.

I also left open what people wanted to include in their definition of “webinar.” I assumed one-to-many or few-to-many presentations delivered live, possibly with a recording available for review. But I recognize that some people may have included collaborative team web conferences or recorded-only webcasts in considering their responses.

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Twitter has many uses and is valuable to many users in many different ways. Once great use of Twitter is to use it for quick, convenient messaging for a team or corporate use. Imagine a team of developers spread out all over the country or perhaps a baseball team that needs to get notices about a rain-out or change in game time etc… consider a team Twitter account. Here’s all you need to do:

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You would think that this would be something that every new company does, build a web site first, before you start contacting potential clients. The problem is, I am finding that some companies do not have them, and I really am not interested in talking to a technology consulting company without a web site. It does not matter how hard you try to keep me on the phone, if you are in technology, you have got to have a web site. Read the rest of this entry »

Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant.  Here I’ll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.

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On Friday last week I had a chance to attend a “charrette-style” unconference called Changemakers put on by the University of California - Santa Barbara and their Center for Information Technology and Society. The attendees included people from the Sierra Club, MoveOn.org, Deloitte, Stanford, and thinkers like my friend and fellow Zero G buddy Doc Searls and organizer Dave Toole from OutThink. The day was focused on digital advocacy and the role of social media in furthering cause based communications.

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